Who we are and what we do…..

Glendinning Management Consultants is a specialist “Go To Market” consultancy. We are considered by our clients as global leaders in the creation, development and implementation of winning sales and marketing solutions.

We have a fundamental belief that success at the final “Moment of Choice” that a consumer or a shopper makes when interacting with our clients brands or services, requires 360 degree capability across Consumer Marketing, Customer Marketing and Customer Management teams. This broader based thinking requires the development of sound, pragmatic propositions across Consumer, Shopper and Customer, ensuring that Consumers USE it, Shoppers PURCHASE it, and Customers SUPPORT it.

Our Approach

Our end to end approach in the way we consult, ensures that we “IDENTIFY THE OPPORTUNITY” by integrating insights across Consumer, Shopper and Customer, “CREATE THE SOLUTION” through clear, step change strategies in Categories, Channels and Customers, and follow through to “MAKING IT HAPPEN” through winning activation agendas in Consumer, Shopper and Customer Propositions. We also fundamentally believe that it is people that make the difference, so our approach ensures we build capability in the way we consult – pragmatic workshops with clear deliverables from both ourselves and our clients ensuring that capability becomes embedded in the organisation. We support this with a Capability Practice that offers the full spectrum of Capability Development and Organisational design.

Our Practices

Glendinning Management Consultants has three Core Practices that deliver 360 degree success to our clients:-

• Winning with Consumers and Shoppers
• Winning with Channels and Customers
• Winning with People

Our People

We are extremely proud of our People. None of us are “Career Consultants” – we are all out of senior line roles and therefore really understand the challenges our Clients face. We not only add value in the way we consult and the commercial benefits we bring, but because we have been in the roles, we can help our clients cut to the chase and work through any potential “political” roadblocks. This pragmatism is combined with strong intellectual rigour – only the world’s best line managers make it onto our team. We are creative, but always keep a focus with the end game in mind – execution and “MAKING IT HAPPEN” is in the Glendinning DNA. Read more...